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Building Your Legacy

After more than 15 years helping powerhouse brands like Blackstone, Royal Caribbean, and Carnival grow from the inside out, I realized something bigger — the same strategy that scales billion-dollar companies is the one most athletes and entrepreneurs never get access to.

But here’s the truth: you are the brand.


And your story, when aligned with your energy, becomes your greatest asset.

I don’t just create marketing plans — I see people. I see how their energy, ideas, and potential fit together to create something magnetic. My gift is helping you organize that energy into a structure that feels aligned and attracts real opportunity — sponsorships, partnerships, investors, and legacy wealth.

I believe athletes are alternative assets — and that building your digital brand is how you turn your story into something that works for you long after the game ends.

Whether you’re an athlete preparing for NIL deals, a parent guiding your child’s potential, or a visionary ready to be seen for what you’ve built — I’m here to help you create the kind of presence that feels good and pays off.

Because investors don’t just invest in business plans — they invest in belief, clarity, and energy.

Transforming Athletic Brands

Investing in Futures

At Build Your Future Brand, we envision a world where athletes are recognized as valuable assets. Our role is to guide parents and agents through the complexities of brand building, much like the innovations seen in corporate transformations since the 1990s. By focusing on intentionality and strategic investment, we pave the way for long-lasting success in the digital age. With our expertise, the journey of creating a powerful athlete brand is achievable, drawing on proven strategies that resonate with stakeholders and investors alike.

Proven Expertise

Julie Freedman brings years of experience in building multimillion-dollar brands.  — a marketing innovator, intuitive strategist, and firm believer that athletes are the new entrepreneurs.

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Long-Term Success

Our goal is to ensure sustainable growth, guiding athletes through challenges.

Athlete Empowerment

We focus on empowering athletes to take ownership of their brands.

Investor Connections

Access to a network of investors eager to support athletic talent.

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