A strong personal brand isn’t about having the most followers.

It’s about creating a consistent understanding of who you are, what you care about and what you can contribute.

In this course, students bring together the self-reflection and digital-literacy lessons from earlier modules and begin turning them into an intentional future identity.

Students will:

• Identify strengths, interests, experiences and skills.

• Explore the difference between reputation and positioning.

• Determine who they may want to connect with in the future.

• Create a personal positioning statement.

• Define three to five core themes or content pillars.

• Consider how their interests could evolve into careers, projects, businesses or communities.

• Explore examples of people who use digital platforms to demonstrate expertise rather than simply attract attention.

Students begin shifting from asking “What should I post?” to asking “What do I want to contribute?”