Students discover how everyday online choices create a digital footprint—and begin thinking intentionally about what their online presence says about them.

Students explore how apps, websites and platforms collect data about them—and how that information influences what they see online.

Students examine online reputation, permanence and privacy while learning how to evaluate their existing digital footprint.

Students explore authenticity, comparison and social media identity while defining the values they actually want their future brand to represent.

Students learn how to question what they see online, evaluate credibility and recognize misinformation, manipulation and confirmation bias.

Students learn how to use generative AI thoughtfully—understanding prompting, bias, hallucinations, originality and responsible creation.

Students turn their interests, strengths and values into a clear personal brand and begin defining what they want to be known for.

Students put their personal brand into action by creating an original piece of content, portfolio work or digital project.

Students learn how digital presence can support internships, college, careers, networking, entrepreneurship and other future opportunities.

Students bring everything together into a personalized Future Brand Blueprint and create a practical plan for how they want to show up online moving forward.