The best way to build a reputation for something is to start creating evidence of it.

Students do not need thousands of followers or a perfectly designed website. They need opportunities to demonstrate what they know, what they care about and what they are capable of creating.

This course moves students from strategy into action.

Students will:

• Choose a topic or idea connected to their Future Brand.

• Select the best format for communicating that idea.

• Explore video, articles, presentations, podcasts, portfolios, social posts and digital projects.

• Learn basic principles of storytelling and content structure.

• Consider visual identity, tone and audience.

• Apply copyright, attribution and responsible AI principles.

• Create an original piece of content or portfolio project.

• Give and receive constructive feedback.

The final project can remain completely private. Students are never required to create a public social-media account or publish personal information.

The focus is on creating something they are proud to have represent them.